McDonald’s: Customer Driven Essay

What does it mean to be node take aimn? angiotensin-converting enzyme constituent vitamin D Company that lives to please and satisfy their nodes is, McDonalds. According to the article The prick Kroc accounting (2012), McDonalds passion for choice and client gain all began with a man named peter Kroc (p.1). In 1954, Ray came across a eating house in San Bernardino, California run by brothers Dick and Mac McDonald. He was immediately captivated by how effective their downhearted operation was. Ray found that the restaurant only offered a expressage menu, which consisted of burgers, fries, and beverages. Due to the limited variety, the brothers were able to focus on what was really important, which was quality customer service.Ray Kroc had formed a vision. The article The Ray Kroc spirit level (2012), he toss his vision of McDonalds restaurants all everywhere the United States to the brothers (p. 2). In 1955, hotshot year after discovering the small restaurant in Calif ornia, Ray Kroc founded the McDonalds Corporation. Five years later, Ray bought the exclusive rights to the McDonalds name, and by 1958 McDonalds has sold its 100 cardinalth burger.According to the article The Ray Kroc theme (2012), Krocs unique philosophy was that he wanted to build a restaurant system that would be famous for its food consistency, its uniform methods of preparation, and that was customer driven (p. 3). He wanted to be able to make out burgers in Alaska that would taste the same in Alabama. To make this a reality he persuaded franchisees and suppliers to buy into his vision. This was that they were not working for McDonalds, but rather for themselves, for McDonalds.Ray Kroc never stopped working for McDonalds. He worked there right up untilhe passed away on January 24, 1984 (p. 4). He worked out of his wheelchair in his office, nearly all day, in San Diego, California. Ray Krocs legacy and passion for quality, service, and efficiency continues to quiet be an i ntegral part of McDonalds today.McDonalds has more than than 33,500 restaurants worldwide. It also has 1.7 million employees, throughout 119 countries. McDonalds mission statement and list of determine truly marchs how they be customer driven and what they focus on, to continue organism successful. The article McDonalds billing and Vision (2010-2012), their brand mission is to be their customers favorite place and way to eat (p. 1). They break around heptad core values every day. The first value is that they place the customer experience at the core of what they do. They say that their customers are the reason for their existence. They show their appreciation by providing every person that walks through their door, and drives through their drive thru with high quality food. Their goal is quality, service, cleanliness, and value for from each one and every customer.Second, they are committed to their customers. McDonalds provides ample opportunity, they nurture giving, and they develop leaders. This political party believes that a team of well-trained individuals, coming from diverse keistergrounds, working together fosters respect, and is key in their continued success.The third value according to the article McDonalds Mission and Vision (2010-2012) is that they believe in their system (p. 1). McDonalds has a commerce model that Ray Kroc compared to a three legged stool. His philosophy was base on the simple principle of the three legged stool integrity leg was McDonalds, the second leg was the franchisees, and the third leg was McDonalds suppliers.Fourth, they operate their business ethically. This troupe believes that sound ethics is good business. They strive to hope themselves and to conduct their business to a high standard of fairness, honesty, and also integrity. McDonalds believes that they are individually accountable and collectivelyresponsible.Fifth, they give back to their communities. McDonalds is serious about the responsibilities that come along with being a leader. They resolve to make the world a better place by aid their customers build better communities, donjoning the Ronald McDonald House Charities, and by leveraging their size, scope, and resources.Sixth, they rick their business profitably. This company is a publicly traded company. Being that they are publicly traded, they work to provides sustained profitable growth for their shareholders. In order to do this they pass to focus continually on their customers and the health of their system.The last and lowest value that McDonalds lives by is that want to continuously improve. They consider themselves a learning organization. One of the goals under this value is to anticipate and respond to ever-changing customers, employees, and system needs through constant innovation and evolution.Ray Kroc (2010-2012) at a time said, McDonalds is a nations business (p. 1). One major(ip) way this company shows that it cares about its customers, can be seen through the companys involvement in their customers communities. McDonalds is a part of a global meshworkwork of local family restaurants, and they are proud to give back to the communities they serve. They demonstrate this by supporting local sports teams, helping talented unexampled athletes, and taking steps to improve neighborhoods.Two example of this can be seen through McDonalds involvement in the McDonalds All American High School Basketball Games, and camp down Mickey Ds. all(prenominal) year the company brings the top high school basketball talent in the nation together to raise money for the Ronald McDonald House Charities. Camp Mickey Ds was created by Sybel Pici, owner of three McDonalds franchise in Texas. This program helps students come to terms and grips with the challenges of the workplace, while reservation a connection between school and work.One of the most widely recognized ways that McDonalds shows it is customerdriven is through its support of the Ronal d McDonald House Charities. According to the article The Ronald McDonald House Charities (2010-2012), the Ronald McDonald House Charities was founded on the opinion of strength through numbers (p. 1). Through this customers and families find strength from staff, donors, and each other. The Ronald McDonald House provides a home away from home for families whose children are in hospitals or need medical treatment. Since 2002, McDonalds has brought together its franchisees, suppliers, employees, and customers to take part in a worldwide annual fundraiser. This fundraiser has brought in nearly $170 million for the Ronald McDonald House Charities and other various charities.McDonalds has many strong suits. First, they arrange high on the Fortune Magazines food service companies that are most admired. They begin global operations all over the world. McDonalds has cultural diversity in the foods that are provided based on the location. This company has great locations in theme parks, ai rports, Walmart stores, and along well travelled roads. They have efficient operating guidelines in the assembly line fashion.One weakness is that they are failing the pizza test market thus limiting the ability to compete with fast food pizza providers. Their preparation costs are high due to high turnover. They have negligible concentration on providing organic foods. McDonalds has oversized fluctuations in the net and operating profits making impacts on investors. There are quality concerns due to franchised operations. Last, they focus on burgers and grease fried foods and not on healthier options for their customers.One opportunity that McDonalds has is they are opening more joint ventures with several different retailers. They have become more antiphonary to the social changes and healthier options. They are denote the capabilities of WIFI. The company has been expanding on the advertising in regards to being more socially responsible in the environment. They have expande d in to newly developed parts of the world. They have undefended products up to allergen desolate options such as peanut free and gluten free foods. Last they have ventured into more enticing beverage choices.One threat is that their marketing strategies are enticing people all the way from small children to adults and they take criticism because of it. McDonalds has lawsuits for offering unhealthy foods with addictive additives. They have contamination risks. One threat is that there are a large amount of other fast food places that are open and serve as competition. The competition is focusing on healthier dieting by consumers. Last there is a downturn in economy which limits people to going out to eat.Through the vision of Ray Kroc, a Fortune 500 company was formed. Through McDonalds mission statement and seven-spot core values, this company has had continued success over the years. The success of this company is a direct result of being a truly customer driven company.Referen cesMcDonald Mission and unified Values AboutMcDonalds.com. (n.d.)._ Official Global Corporate Website AboutMcDonalds.com_. Retrieved March 24, 2012, from http//www.aboutmcdonalds.com/mcd/our_company/mission_and_values.htmlRonald McDonald House Charities McDonalds.com. (n.d.). _Home McDonalds.com_. Retrieved March 23, 2012, from http//www.mcdonalds.com/us/en/our_story/our_communities/rmhc.htmlThe Ray Kroc Story McDonalds.com. (n.d.). _Home McDonalds.com_. Retrieved March 22, 2012, from http//www.mcdonalds.com/us/en/our_story/our_history/the_ray_kroc_story.html